If you're a Clip Attic member or visitor:

If you see a clip on Clip Attic that you like you can send it along to a friend or colleague.  That may not sound so remarkable but this is real video, transmitted in real time, in an easy to view format, and at a speed and size that won't challenge your bandwidth! This is a helluva lot more sophisticated than 'video email', which you may have heard about and yet a whole lot simpler to send.

You simply click on the 'Send to a Friend' button and fill in their details. They will receive an email from you containing the Clip Card and they can also send it on to friends.



If you're a business person, advertiser, campaign manager:

The possibilities for how you use the Clip Card are endless. There's a lot more to it than just passing on your favourite video clip. In fact, for business people there are many possibilities, including money to be made!

The Clip Card works very effectively as part of a Multi Media Promotional Campaign. Video is a powerful, high impact tool with a much greater take-up and success rate than any other medium.

Your campaign Clip Card will be branded to your exact specifications, with the exact corporate look that you want. The video will have a dedicated intro and outro. The card will contain your company logo, web site link and other campaign and contact information.

Now previous campaigns or videos you might have run have a much longer shelf life and they quite literally go much further and are completely customised.

For business users a sophisticated but simple Clip Card campaign can be easily created from a new or existing video, either a promotional clip or advertisement, and sent to all your contacts.
Some of the standard features of the Clip Card that will appeal to the recipient include:

• Email sender
• Send to a friend
• Upload to Facebook (or another social networking site)
• Save as a Favourite

It is simple to upload the video, customise, add your list and send out. It's all done in minutes with the help of highly sophisticated tools operating behind the scenes to allow you to do this yourself. As people receive the video they can also send it on, one at a time.

Of course campaigns are only successful when they can be measured, so behind every Clip Card Campaign is a series of very specific metrics called Clip Card Statistics that allow the Campaign Manager to comprehensively review how it worked. The information is presented visually, via a series of user-friendly charts, which make them ideal for reporting and planning purposes.

For Campaign Managers a campaign is only as good as the results it generates and so a lot of effort has gone into the Clip Card's marketing metrics. Reports can be accessed by the Campaign Manager including:

• Number of clips received
• Response time - amount of time taken before clip is viewed
• Number of clips watched to completion
• Number of email bounce-backs
• List of all email addresses sent to
• Number of times the Clip Card has been forwarded to other addresses
• How many people mailed visited the company's web site
• How many people called the company (if a dedicated phone number is included in the Clip)
• How many people purchased (if a 'Buy' button was included in the Card)
• How many people bookmarked the Clip
• How many people uploaded the Clip to Facebook or another social networking site
• How many people responded to the Sender (including third parties who were forwarded the Clip from the original recipient)

The process is simple:

1. Decide which video/advertisement you are going to use (if you don't have a video/advertisement Clip Attic has its own production team that can produce a cost effective clip for you)
2. Become a Content Provider with Clip Attic (sign the contract to allow Clip Attic to host/show/share your video). A small annual fee is required to upload 500Mb which means you can feature many, many clips on the site.
3. Upload as many videos as you choose including the one you wish to use as your campaign Clip
4. Visit the Clip Card area and go through the steps of uploading your list, customising your video with a dedicated intro and outro and designing the card to your corporate specifications
5. Make your 'block payment which can be drawn down as you send the Clip Cards.
6. When you're ready, send the Clip Card to your list
7. Check the Reports. You will find all the data your client or colleagues need to know about the campaign's progress

Advantages include:

• Video is powerful. It's memorable. It�s dynamic. Images and information have a much greater retention rate than printed matter.
• Streamed video has the ability to go viral, taking your campaign beyond the realms of an ordinary marketing campaign.
• The cost is highly competitive, even in terms of mailing a brochure or CD/DVD, which requires multiple layers and costs of production and the cost of a conventional mail-out.
• Video wise, compared to traditional video sites, on Clip Attic the video is streamed at the moment the recipient decides to watch it. There are no lengthy downloads because it is watched live from the Clip Attic site. Subsequently, there are no long buffering pauses or disruptions to the video.
• The recipient is immediately engaged as the Clip Card is visual from the moment it arrives in their in-box. It is not served as a link which on its own creates no impact or visual reference to what the video may be about.